Airtel Nigeria is recruiting for Assistant Manager Prepaid Acquisitions
Job Title: Assistant Manager, Prepaid Acquisitions
Job Code: 5023
Job Purpose
Responsible for:
Insights generation from analysis of customer usage & behavioural data to inform acquisition initiatives
Implementation of customer driven as well as Sales & Distribution channel led activities to achieve Airtel NG’s prepaid Gross Adds and REC targets
Key Accountabiities
- Generation of robust insights to inform acquisition activities
Daily analysis of customer acquisition and usage data to determine trends (zone wise/segment wise) that can impact the rate/quality of gross additions
Analysis of market/competitor trends to anticipate and advise on impact of competitor activities on airtel customer acquisitions
- Effective and efficient liaison with the Sales & Distribution verticals to deliver quality Gross Adds leading to growth in REC and Revenues
To identify the new segments for prepaid acquisition and therefore plan and implement the strategy to penetrate the same with leadership position.
To conduct consumer and trade research on periodic basis to identify new opportunities for acquisition.
To design/implement suitable consumer and trade schemes so as to acquire revenue-paying customers.
To analyse and identify channel partner ROI enhancement opportunities.
To design and implement channel incentive program to achieve the desired REC net adds target.
To facilitate sales team to achieve the desired REC net adds target through conceptualising and implementing suitable sales incentive programs
To plan and monitor acquisition cost.
- Incremental Share of Net Adds
To identify the key strengths of competition and plan key tactics to get incremental share of net adds from competition
To coordinate handsets strategy to gain market share and counter competition
- Customer Delight measure in terms of Schemes and Promotions
Track and monitor the demand planning process to ensure sufficient SIM stock availability across the zones and ensure 30 day buffer stock at all times
Work closely with and design initiatives with the CSD team to ensure zero impact of ongoing SIM registration requirement on gross adds targets
- Reporting
prepare and consolidate reports and trackers on various prepaid acquisition strategies to show trends, ROI and impact to aid effective business decisions
- Revenue enhancement
Effective liaison with technical, market planning and relevant zonal sales teams to ensure optimal BTS deployment, launch and utilization
- Dimension
Achieve REC Net adds target
Achieve gross adds targets
Achieve Airtel share of gross adds aspirations
At least 2% Incremental Customer Market Share-
Segment wise and BTS/Zone/Region wise planning and reporting
Periodic regional travel
Skils & Knowledge
- Educational Qualifications & Functional / Technical Skills
Bachelor’s degree in social sciences, management or any numerate discipline
Proficiency in the use of Microsoft office suite – Word, Excel, PowerPoint
- Relevant Experience
3 years experience in an analytical and/or project management role
Previous experience in marketing or sales function in FMCG or telecoms environment will be an advantage
- Other requirements (Behavioural etc.)
Strong skills in data analysis and interpretation
Ability to draw inferences from limited/incomplete data
Ability to read, understand and extract valuable insights from Market research reports
Good reporting capabilities
Ability to work through cross functional teams
Ability to function under pressure.
Ability to organize and prioritize multiple tasks
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